Clean, sharp edges. Uniformity. Ease of use. Addressing a need. Will you find the next sliced bread? By Yiano Ioannou
Marketing
Factor One Marketing joins IAAF
Simon Mullin's new venture joins trade Federation
GS Yuasa spend on national TV advertising
Combined brands to be marketed together for the first time
Airtex to refresh brand as part of marketing push
New designs to highlight EU production and warranty length
THE POWER OF OVER-COMMUNICATING
Over-communicating relevant content, is the single most important tool you have at your disposal
BRAND SATURATION REACHES 'BRAKING' POINT
Are there too many friction brands on the market?
10 TIPS FOR THE AFTERMARKET TO WIN ON SOCIAL MEDIA
PROMO: Top advice from a specialist PR company
HOW TO SELL A BUSINESS
By Adam Bernstein
We’ve seen the sale of plenty of family businesses in the aftermarket over the last couple of years. It isn’t just down to the major buying groups stamping their feet either, for all, there comes a point when it’s time to ask whether the business should be sold. The question for most is, how?
A POINT OF GARAGE DIFFERENCE
Why should customers choose your garage? Andy Vickery shares some marketing ideas to help garages stand out from the competition.
ECP IN FRESH ASA RAP OVER 'MISLEADING' CAMPAIGN
Factor has second complaint upheld relating to discount email marketing