Marketing

Don’t entice customers into your premises or website only to have them walk out in disgust, says Andy Vickery

Investing in your existing customers is the key to reaching that pot of gold for garages, writes Andy Vickery.

Aftermarket Consultant Andy Vickery provides some useful tips to help garage owners market their businesses successfully.

Following the launch of its 'True Originals' campaign, TRW explains how it's retained its position at the top of the table for painted brake discs.

Andy Savva - There is a time and a place for promotions, but don’t let it be at the expense of your existing customers