That's quite a reaction to the news that Andrew Page has bought Camberley Auto Factors.
The key member of the Parts Alliance was 'snapped up' today in a move which instantly gives Andrew Page a significant presence in the south.
One factor said: "They're coming, are they? Oh God, it's going to be a hell of a fight! It's a call to action I suppose, we'd better get ready."
I put 'snapped up' in inverted commas since deals like this aren't done on a whim, of course. It's tempting to think that the groundwork might have taken almost a year since Duncan Wilkes has also today been announced as Andrew Page's new non-executive Chairman. Wilkes' departure as the boss of the Halfords Nationwide Autocentre chain was signalled last August.