Nissan has cut the price of it's 'Value Advantage' range of parts by an average of 28 percent.
The parts, which are sold through the VM's Trade Direct network are designed for vehicles three years of age or more – the point at which most vehicles find their way in to independent garages.
[caption id="attachment_26267" align="alignright" width="200"] Chris Marsh, Nissan Aftersales Director[/caption]
READ: DEALER GROUP COMPLAINS ABOUT 'AGGRESSIVE PRICING' OF TRADE CLUBS
Around 400 parts are included in the initiative, including brake discs, drums and pads; fuel, air and oil filters; spark plugs and clutches. The exact amount of the price reduction depends on the part, with some products reduced by up to 42 per cent.
READ: CLUBBING WITH THE TRADE
Nissan GB Aftersales Director Chris Marsh said: ‘‘These Nissan-branded parts will deliver a high level of customer satisfaction and reassurance – and provide a welcome profit opportunity to the garage. Above all – they are now better value than ever.’’
Good luck with that. It always makes me laugh when this happens, They have no idea. I have lost count of the number of OE parts initiatives aimed at taking on the independent aftermarket. Better to focus on your core customers - the people that do or may buy your cars and get them serviced / repaired at your dealers while under warranty. Focus on better value and improved service.
Really a good startup for price reduction while important parts like the fuel system, disc brakes are even more costs. Thanks for this article.
Of most benefit to us dealers who need genuine parts are the best trade prices.