[caption id="attachment_26160" align="alignright" width="300"] Ferrari 458 outside Midwest ahead of its garage tour[/caption]
Arnold Clark group factors Midwest and Monmore Auto Parts have signed a deal to supply Sogefi-made Fram branded oil, air, cabin and fuel filters.
As part of a promotional campaign, the motor factors visited a number of local garages in the Ferrari 458 Italia – complete with Fram branding – to raise awareness that they now stock the products, all while following social distancing guidelines.
READ: BREXIT: ARNOLD CLARK GROUP FACTORS TO INCREASE STOCKHOLDING
Craig McCracken, Group Factor Manager for Midwest and Monmore Auto Parts said: “The motor factor teams and Fram representatives have worked tirelessly to launch the brand in the local area. During such a difficult time, the eye-catching launch involving the Ferrari provided some much-needed light relief for independent garages, while at the same time familiarising themselves with the latest market leading brand available from us.”
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