[caption id="attachment_3808" align="alignright" width="150" caption="X-treme Power outperformed competitors"]
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Philips is hoping to boost its kudos in the UK replacement lighting market after winning Auto Express magazine’s headlight bulb of the year award for the fourth time in a row.
Its X-treme Power bulb outperformed competitors in every test. The brand is installed on one in three new cars but has enjoyed less aftermarket success in Britain.
However, Ed Savage, UK manager of Automotive Lighting, said progress had been made since taking an active presence in the UK.
“We are starting to see the results of the expansion of our distribution base in the UK and a more aggressive pricing and marketing policy over the last year,†he said.
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