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Branded workshop opens[/caption]
Oil Company Petronas Lubricants International (PLI) has opened a branded workshop for CVs. The new branch is in partnership with contract hire and fleet maintenance company Alltruck.
Since CAT reported on the opening of the first branch in Hamburg last year, the lubricant firm has been busy signing up 1,200 workshops of different types across the continent. However, the venture with Alltruck marks the first branded CV workshop in the UK.
Petronas has set itself a target of 3,500 workshops across Europe within five years. Each workshop is autonomous and works on a 'soft franchise' basis with the firm.
Alessandro Orsini, PLI Regional Head of Europe said: “We continue to grow our network of branded workshops and this time, with Alltruck plc, we have established another first, especially for commercial vehicles. As part of the Petronas branded workshops network, independent garages such as Alltruck plc will benefit from stronger brand recognition as an affiliate”.
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