Millers Oils to increase penetration with MAM

Identifying Millers Oils products has become easier after its Automotive Premium and Trident oils and lubricant products were added to online aftermarket tool MAM Autocat+.

Dave Mott, automotive key account manager at Millers Oils, said: “We are always looking for ways to make it easier for our customers to access information on our products.”

“Since launching five significant new Longlife engine oils to our Premium Oils range at the start of 2010, we have been working hard to make sure our customers can further understand and identify the correct grade of oil for specific vehicles.

“Following the introduction of the “Which Oil?” Online Advisor to our website, the MAM Autocat+ catalogue will certainly help with this process.”