LKQ Europe has announced it is to internally merge its Stahlgruber, Rhiag, PV Automotive and Neimcke brands under a common identity.
While the customer-facing brand names remain, the four companies and their combined 160 distributors in Germany, Austria and Switzerland will be known as 'LKQ Dach' with immediate effect.
[caption id="attachment_29856" align="alignright" width="300"] Companies now fall under the 'Dach' umbrella[/caption]
"2023 is a special year: our parent company LKQ Corporation celebrates its 25th anniversary and the foundation of Stahlgruber 100 years ago," says Varun Laroyia, CEO LKQ Europe. "A century of business history is an outstanding achievement. The company is characterised by its employees owing to their adaptability, resilience, and growth mindset. This also distinguishes us in our industry."
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'Dach' combines the symbols for the three countries it covers. Dach literally translates as 'roof' in German, although the transliteration is [we at CAT think – ED] closer to umbrella, as in an 'umbrella company'.
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The parent company has implemented the 'One LKQ' policy since 2020 where the firm's scores of acquired brands across the UK and Europe have been streamlined by introducing shared resources, including ordering systems, parts buying and logistics etc.
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