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Bosch drives service centre trade with Tesco lorries

[caption id="attachment_910" align="alignright" width="144" caption="Bosch teams up with Tesco in consumer campaign"]Bosch teams up with Tesco in consumer campaign[/caption]

The Bosch Car Service independent garage network has launched a year-long consumer promotion on 50 Tesco lorry covers.

The lorries operate seven days a week delivering fresh food to almost 2000 Tesco stores across the UK.

The activity forms part of Bosch’s national consumer campaign to encourage UK car owners to use their local Bosch Car Service garage.

Bosch has also been promoting the 450-strong network on local, regional and national radio, at Pit-stop events at local supermarkets and shopping centres.

It is also targeting internet users with an online ‘How To’ video hosted by former UK racing driver and Fifth Gear television presenter Tiff Needell.

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