Sponsored article by NOCO
NOCO, a global leader in battery charger, portable jump starter and air compressor technology and innovation, has today announced its largest-ever commitment to British football, unveiling a series of high-profile partnerships across both the English Premier League and the EFL Championship. This strategic investment underscores NOCO’s ambition to amplify its presence not just on the pitch, but throughout the wider automotive aftermarket conversation in the UK.
As part of this expansive campaign, NOCO has secured Official Partner status with a total of eight prominent clubs, targeting a diverse and engaged audience that aligns with the brand’s forward-thinking values and customer reach.
In the Premier League, NOCO becomes an Official Partner with:
- Crystal Palace
- AFC Bournemouth
- Nottingham Forest
- Leeds United
Each partnership will feature extensive LED perimeter advertising, ensuring strong in-stadium visibility and prime-time broadcast exposure.
In the EFL Championship, NOCO is proud to partner with:
- Sheffield United (LED & Back of Shorts)
- Middlesbrough (LED & Back of Shorts)
- West Bromwich Albion (LED)
- Watford FC (LED)
The back-of-shorts sponsorships with Sheffield United and Middlesbrough further reinforce NOCO’s drive to integrate brand awareness directly into matchday visuals, offering prominent placement in both live coverage and highlight reels.
“Football is a universal language—especially in the UK, but also across the globe. It’s passionate, trusted, and deeply rooted in local communities,” said Gary Vincent, NOCO’s Director of Sales, UK, Ireland and Benelux. “While our investment is primarily focused on driving brand awareness and traffic to our key partners in the UK, its impact extends far beyond. With the Premier League streamed extensively in markets like the USA, Australia, and the Far East, our presence resonates globally, reinforcing our brand in regions where football holds significant cultural influence”
With over 100 years of engineering excellence, NOCO is not only revolutionising the battery maintenance category but also taking a bold step into lifestyle and cultural engagement. These football partnerships reflect NOCO’s mission to lead in both innovation and inspiration—reaching enthusiasts, drivers, and professionals across the UK automotive aftermarket.
As the 2025–26 season kicks off, fans can expect to see NOCO front and centre—on LED boards, player kits, and across social platforms—driving awareness, sparking conversations, and powering the future of the automotive world.
NOCO products are widely available across the UK through a network of leading retailers and automotive aftermarket distributors, including Halfords, Amazon, LKQ Euro Car Parts, Alliance Automotive Group, A1 Motorstores, ISN Europe, Serenco Tools, Interbat, Arnold Clark Autoparts, FG7, Car Electronics, Maxxis Bickers, Larsson UK, and other leading stockists.
For details on how to become an authorised NOCO reseller, please visit the NOCO website at https://no.co/become-a-reseller
Go to comments