Toyota has appointed Worcestershire-based alloy wheel protection firm AlloyGator as an approved aftermarket accessory provider for its UK dealership network.
Toyota will offer AlloyGator products to both new and used car customers; the firm has spent over 12 months training Toyota’s sales and maintenance personnel on its line-up.
AlloyGator has been manufacturing alloy wheel protection products to the UK and overseas for more than thirteen years and has a presence in the US, Europe, South-East Asia, and Australasia.
The alloy wheel protection rims are manufactured in the UK from highly durable blended nylon composite; the rims protect alloy wheels from scuffs and scrapes and were the brainchild of founder and managing director Curt Rathbone.
He said: "We are delighted to have been selected by Toyota to supply wheel protection products to its UK dealership network.
"Achieving this milestone is the culmination of two years of dedication and commitment by our highly skilled team.
"We’re looking forward to developing the partnership with Toyota GB and helping its customers protect their alloy wheels from damage while saving hundreds, if not thousands of pounds on wheel refurbishments.
"Our association with a prestigious car brand like Toyota strengthens our own brand and is further proof that our wheel protection products are of the highest quality.”
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