HiQ Tyres and Autocare, the UK retail arm of Goodyear, has added a new location in Tewkesbury to its network.
Operated by Worcestershire and Gloucestershire-based company PJ Nicholls, the Ashchurch Road franchise offers servicing, MOTs and tyre changes.
PJ Nicholls has operated a number of franchises since 1984, covering the three counties of Gloucestershire, Herefordshire and Worcestershire.
Its business stretches across car and commercial vehicle sales, aftersales and fuel forecourts. These include KGM, SPAR and Nisa Convenience Stores, and Gulf. Furthermore, its team also runs a number of Ford Authorised car and commercial aftersales operations.
Adam Nicholls, managing director of PJ Nicholls, said: “As a business we are expanding our after sales significantly, and have increased our workshop capacity to drive more customers through the door. We feel the HiQ brand adds huge value because of its Goodyear backing, which, like our other centre in Malvern, gives us a different angle for our business.
“Alongside our other businesses, HiQ gives us an opportunity to target a much broader range of customers. HiQ has a particularly impressive online presence which means we benefit from a large number of online bookings. The hybrid on- and offline model fits perfectly into our business. It ticks every box and meets the modern customer’s expectations. It really is a win-win."
He added: “If you combine the trust that comes from a family business and the local convenience, we see it as such a great opportunity. We often speak to customers who are so happy that they can trust the service that HiQ offers for a fair price. That’s the sort of peace of mind HiQ delivers up and down the country.”
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