Ford has slashed prices on OEM parts for its cars built up to 2019, in a bid to encourage the use of original components and improve repairability.
Some 6000 parts have been discounted by up to 25%, with the bulk of the reductions focused on items commonly damaged in collisions, such as bumper bars, radiator grilles and doors.
Ford claimed the discounts will help to keep older cars in service for longer, improving their environmental credentials. Around 1.2 million Fiestas built from 2008 to 2017 are still in use in Europe, it added.
"We’re committed to supporting millions of loyal Ford customers who continue to value and rely on their older Ford models, by passing on the cost reductions we’ve achieved in our business," said Wolfgang Voss, vice-president of Ford Customer Service Division Europe.
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